“…the teenager has defied conventions in nearly every aspect of her path to London, where she has already won three gold medals and one bronze. Now Franklin, 17, will forgo immediate fortunes in endorsements and prize money to remain an amateur.
In an indication of what Franklin is passing up, gymnast Gabby Douglas — America’s other darling of the Olympics — will appear on a special-edition box of Corn Flakes, Kellogg announced Friday.
Rather than star on a cereal box, Franklin would like to compete in college.
Skipping endorsement deals and the promo-laden route to Michael Phelps-like celebrity is the latest in Franklin’s I’ll-do-it-my-way style.
Her income from deals would likely be “in the millions,” according to Ronald Oswalt, CEO of the San Marcos, Texas-based Sports Marketing Experts.”