In a country where the all-mighty dollar, and keeping it in your grubby, greedy grasp at any cost, is the end-all, be-all; boycotting, or putting your money where your mouth is, is about as patriotic as it gets.
“The reality is that the boycott is working. A new YouGov Brand Index Survey has found that the consumer perception of Chick-fil-A has taken a nosedive in all regions of the country. Chick-fil-A’s brand score has gone from 65, which was 19 points above average on a scale of 100, to 39 last Wednesday. Their brand has plunged from a score of 80 before Cathy’s comments to 44. The brand has dropped most in the Northeast, where it has gone from a 76 to a 35.”